Topic: Design Evolution
Core Question: How and why has product design changed over time? 🤔
Iterative Design
Users
Problems
Evaluation
Technologies
Creativity
What is iterative design? How does it work? (Hint: 'iterative' means 'repeating')
Why does it matter? Who cares? (Hint: see examples below)
Evolution of Aeroplanes
💡🔧 What are the missing features in early aeroplane designs?
Wheels, jet engines, metal body, AC, toilet, wifi, GPS
❓ What problems needed to be solved?
Safety, Speed, Comfort, Entertainment
👥 Who benefits?
Users: pilots, passengers, people on the plane.
Evolution of the iPhone
💡🔧 What are the differences between the first iPhone and the latest model?
Powerful chip, front camera, high-resolution screen, Touch ID/Face ID, water resistance, wireless charging, 4G, 5G connectivity...
❓ What problems needed to be addressed?
Speed, Convenience, Efficiency, Security, Connectivity, Video/Photo quality...
👥 Who benefits from these features?
Users: individuals, businesses, learners, families, content creators, app/game developers...
Evolution of Minecraft
💡🔧 What's missing in the oldest Minecraft game?
Survival mode, mobs/creatures, different biomes, redstone mechanics, villages, enchantments, multiplayer features, complex crafting recipes
❓ What problems were solved through iterations?
Limited gameplay options, lack of challenge, limited creative expression, social interaction, long-term engagement
👥 Who benefits from these improvements?
Users: Casual gamers, creative builders, technical players, content creators, educators
Evolution of Toilets
💡🔧 What's missing in early toilet designs?
Flushing mechanisms, sewer systems, water efficiency, hygiene features, comfort design, odor control
❓ What problems needed to be solved?
Hygiene issues, disease spread, waste management, water conservation, comfort, public health
👥 Who benefits from these improvements?
Users: individuals, communities, urban planners
If you time travel to the past, could you build a 2025 flush toilet? Why?
🤔 What would be the challenges?
Lack of technologies: Infrastructure requirements (plumbing, sewage systems), material limitations, manufacturing capabilities, specialized knowledge needed, tools and precision required
How has product design changed over time?
Designers can collect user (1) 🙋🏻‍♂️ to make improvements 🛠️ on existing design accordingly.
Small efforts 🌱 add up over time to create (2).
This repeating process 🔄 creates and selects better design to fit into existing (3).
Designers imagine 🧠 how new (4) 💡 can be applied to make new and better products for (5).
It might solve ❓ (6) that have never been solved by existing products on the market.
users
better design
problems
feedback
design context
technologies
Why has product design changed over time?
It can be due to (1) 📊.
It means there is a demand in the market, where users 👥 have (2) and desires unfulfilled.
Good design solves user (3) more effectively than before.
It can be due to (4) 🤖.
It means there is advancement in technologies, that empower designers to realise (5) ✨ design ideas.
Great design gives users 👥 what they couldn't even (6) 🤔.
market pull
dream of
problems
innovative
technology push
needs